Repeal Day! I'm pretty ok with that. What kind of nonsense feeds into prohibiting beer anyhow? It's both delicious and refreshing. There are clearly better things to go about stamping out of American culture.
OK, but here's the real story I'm getting around to here - the frosty beer I was drinking was a New Belgium Snow Day. A marvelous beverage. A bicycle on every beer cap, what more can you say. So several weeks before this I was - in a very similar manner as before - drinking a New Belgium beer thinking the exact same thing, and I thought to myself 'is there a way to invest in New Belgium, Inc.? Because these guys are sitting on a damned gold mine'! The answer to my question it seems is no, at least not in the publicly traded markets. Samuel Adams, yes. New Belgium, no.
But in my research I discover that New Belgium is so popular right now that they cannot make and ship their product fast enough to meet demand! They've actually had to reduce distribution of late to meet demand in their core markets in and around Colorado. That's a fantastic problem for a business to have. Their solution - which has been in the works for some time now apparently - is to add production. Specifically, build a new commercial sized brewery on the east coast. They put together plans for a new $175m LEED-certified facility and narrowed down their choice to bids from the cities of Philadelphia and Asheville, NC, and went with Asheville on account of the little town being a lot like the little town of Fort Collins, CO, the beer capital of the largest craft beer state in the country.
Asheville already had ten craft breweries before this announcement. Since the announcement it has landed the new east coast commercial expansion of Sierra Nevada. It also has a boat load of trails to go out and hammer on to work up a thirst for malt and hops. To sum up this little anecdote on beer I want to make it known that Asheville, NC - of all places - is now firmly on my list of places I have to visit, as it should be for any adventurous soul who likes to get out on the trails and recover later with a cold beverage and then tell cool stories. Simple pleasures my friends. The secret to life.
P.S. When I'm not drinking New Belgium I'm drinking local. Support your local breweries.