Saturday, May 9, 2015

The Santa Fe Watershed Association's new Arroyo Project

The Santa Fe Watershed Association is partnering with Santa Fe Brewing for the launch of SFBrewing's new Hefeweizen River Brew. The beer label will incorporate the SFWA's logo design (at left), and if this launch is similar to last year's partnership with the Santa Fe Conservation Trust, something like $.25 from each pint or can will go toward support of SFWA and their mission. Aside from rehabilitating the Santa Fe River (which is slowly rising back to life) SFWA's newest project is to begin restoration and cleanup work on some of our major arroyos. A fundraising goal of $10,000 has been set for the work they're planning which ties-in to the new marketing campaign for River Brew.

As it happens, I spend a fair amount of my time hanging out in arroyos as well as wedging in a minute here and there to admire the occasional pint of beer. The Desert Babe doesn't find either of these interests to be much of a coincidence. Point being, this project and fundraising effort is a stroke of unholy genius which includes a Beer/Project launch party on June 10th. It's as if they sat around brainstorming how to come up with raddest invite list to their summer party, and someone was like: What if we invite mostly just the cool people rockin' out the arroyos, and those hiking and biking the drainages and creeks, and those that love snow and the rain, and maybe maintain other trails in their spare time, and really like beer? NAAAILED IT.
Incredible Santa Fe arroyo map

This guest list self-selects of course. So head over to the fundraising page to get your ticket to the event, or a shirt, or a hat, or a package with all the stuff. If you're too lazy to do this then make a point to show up at Del Charro on June 10th for the party and bring your checkbook. Too lazy to remember any of this or too poor to part with $10-$20?, then show up to lend a hand with the arroyo work when that begins. For added incentive I'm going, and I've got two extra tickets for the event (which includes a pint glass) that I'll give away via random drawing to folks who will share, post, tweet or re-tweet the current fundraising effort. Add your name in the comments below that you shared and want to be included in the drawing. Add something witty or complimentary to bend the odds in your favor. You can also send an email if you're internet averse but an anonymous comment is strongly suggested. Something about how beer is delicious or a quip about your favorite arroyo is fine.

And with that, time for a run.

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